botas designblok 10
1800 shoelaces were put back into production after Designblok exhibition
location Prague 7
clients Botas a.s,. Metroneme s.r.o.
authors lenka křemenová and david maštálka
study September 2010
realization October 2010
Presentation of legendary Botas 66 sneakers at Designblok10, Prague design week, was realized only for few days within limited budget. We designed a simple concept of colourful hang sofit made out of diverse shoealaces. The organic shape of the ceiling was created with 1800 pieces of laces, which are natural part of the sneaker´s design. All shoelaces were bound within a grid of 10x10cm in different heights. At the end of the exhibition all shoelaces were unbound and then put back into production process…
