1800 shoelaces
were put back into production
after Designblok exhibition
LocationPrague 7 ClientBotas a.s,. Metroneme s.r.o. Authorslenka křemenová and david maštálka GraphicsJan Kloss and Jakub Korouš StudySeptember 2010 completionOctober 2010
Presentation of legendary Botas 66 sneakers at Designblok10, Prague design week, was realized only for few days within limited budget. We designed a simple concept of colourful hang sofit made out of diverse shoealaces. The organic shape of the ceiling was created with 1800 pieces of laces, which are natural part of the sneaker´s design. All shoelaces were bound within a grid of 10x10cm in different heights. At the end of the exhibition all shoelaces were unbound and then put back into production process...